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Basic marketing :

by McCarthy, E. Jerome
Additional authors: Brogowicz, Andrew A
Edition statement:Seventh edition Physical details: xix, 762 pages : illustrations ; 25 cm ISBN:0256025339.
Subject(s): Marketing -- Management
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Shah Alam, Malaysia
658.8 EJB (Browse shelf) C.1 Available 00003384

Includes bibliographical references and indexes

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