| 000 -LEADER |
|---|
| fixed length control field |
00778nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
7253148 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170426121641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
820326s1981 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
80085240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256025339 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
m/c |
| -- |
UtOrBLW |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M369 1981 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
19 |
| Item number |
EJB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 9 (RLIN) |
8767 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a managerial approach / |
| Statement of responsibility, etc |
E. Jerome McCarthy, with assistance of Andrew A. Brogowicz |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 762 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
2604 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brogowicz, Andrew A |
| 9 (RLIN) |
8768 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
|---|
| a |
Faculty of Finance &admin science |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
