McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz - Seventh edition - xix, 762 pages : illustrations ; 25 cm
Includes bibliographical references and indexes
0256025339
80085240
Marketing--Management
HF5415.13 / .M369 1981
658.8 / EJB
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz - Seventh edition - xix, 762 pages : illustrations ; 25 cm
Includes bibliographical references and indexes
0256025339
80085240
Marketing--Management
HF5415.13 / .M369 1981
658.8 / EJB