Consumer behavior
by Kardes, Frank R.
Edition statement:International edition Published by : Cengage Learning, (Mason, OH : South-Western,) Physical details: xx, 421 p. : ill. ; 27 cm. ISBN:9780538745406 (hbk.); 0538745401 (hbk.). Year: 2011Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | Shah Alam, Malaysia | 658.802 KFC (Browse shelf) | C.1 | Available | 00017139 |
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658.8 زس إ إدارة التسويق ، | 658.8 زس إ إدارة التسويق ، | 658.8 س ب أ أفضل الإجابات لأصعب أسئلة التسويق / | 658.802 KFC Consumer behavior | 658.802 KPM Marketing management | 658.802 PLS Strategic integrated marketing communication : | 658.804 HMB Business marketing management : |
Includes bibliographical references (p. 365-388) and indexes.
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