Kardes, Frank R.
Consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. - International edition - Mason, OH : South-Western, Cengage Learning, 2011 - xx, 421 p. : ill. ; 27 cm.
Includes bibliographical references (p. 365-388) and indexes.
9780538745406 (hbk.) 0538745401 (hbk.)
Consumer behavior.
658.802 / KFC
Consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. - International edition - Mason, OH : South-Western, Cengage Learning, 2011 - xx, 421 p. : ill. ; 27 cm.
Includes bibliographical references (p. 365-388) and indexes.
9780538745406 (hbk.) 0538745401 (hbk.)
Consumer behavior.
658.802 / KFC