Internet business models and strategies :
by Afuah, Allan.
Edition statement:2nd ed. Published by : McGraw-Hill, (Boston :) Physical details: xvi, 480 p. : ill. ; 23 cm. ISBN:9780071151238; 0071151230 (international : alk. paper). Year: 2003
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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Shah Alam, Malaysia | 658.84 AAI (Browse shelf) | C.1 | Available | 00001513 |
Browsing Shah Alam, Malaysia Shelves Close shelf browser
| 658.8342 SLC Consumer behavior / | 658.8342 SLC Consumer behavior / | 658.8342 SLC Consumer behavior / | 658.84 AAI Internet business models and strategies : | 658.84 AEE Elecronic commerce : | 658.8/4 CPI International marketing / | 658.84 GKG Global marketing |
Includes bibliographical references and index.
The Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail...the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar?
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