Afuah, Allan.
Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci. - 2nd ed. - Boston : McGraw-Hill, c2003. - xvi, 480 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail...the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar?
9780071151238 0071151230 (international : alk. paper)
2002069233
Business enterprises--Computer networks.
Electronic commerce.
Internet.
HD30.37 / .A33 2003
658.84 / AAI
Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci. - 2nd ed. - Boston : McGraw-Hill, c2003. - xvi, 480 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail...the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar?
9780071151238 0071151230 (international : alk. paper)
2002069233
Business enterprises--Computer networks.
Electronic commerce.
Internet.
HD30.37 / .A33 2003
658.84 / AAI