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Contemporary marketing /

by Kurtz, David L.
Additional authors: Boone, Louis E.
Edition statement:thirteenth edition Published by : South-Western, Cengage Learning, (Mason, OH :) Physical details: liv, 664 p., [33] : col. ill. ; 28 cm. ISBN:9780324536386.
Subject(s): Marketing.
Year: 2008
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Shah Alam, Malaysia
658.8 LKC (Browse shelf) C. 1 Available 00001370
Book Book Shah Alam, Malaysia
658.8 LKC (Browse shelf) C. 2 Available 00001372
Book Book Shah Alam, Malaysia
658.8 LKC (Browse shelf) C. 3 Available 00001373

At head of title: Boone & Kurtz.

"2008" update -- Cover.

"Instructor;s edition"--Cover.

Previous edition by Louis E. Boone and David L. Kurtz.

Includes bibliographical references and indexes.

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