Kurtz, David L.
Contemporary marketing / David L. Kurtz. - thirteenth edition - Mason, OH : South-Western, Cengage Learning, c2008, c2006. - liv, 664 p., [33] : col. ill. ; 28 cm.
At head of title: Boone & Kurtz. "2008" update -- Cover. "Instructor;s edition"--Cover. Previous edition by Louis E. Boone and David L. Kurtz.
Includes bibliographical references and indexes.
9780324536386
Marketing.
658.8 / LKC
Contemporary marketing / David L. Kurtz. - thirteenth edition - Mason, OH : South-Western, Cengage Learning, c2008, c2006. - liv, 664 p., [33] : col. ill. ; 28 cm.
At head of title: Boone & Kurtz. "2008" update -- Cover. "Instructor;s edition"--Cover. Previous edition by Louis E. Boone and David L. Kurtz.
Includes bibliographical references and indexes.
9780324536386
Marketing.
658.8 / LKC