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Essentials of marketing /

by Lamb, Charles W.

Additional authors: Hair, Joseph F.

| McDaniel, Carl D.

Edition statement:5th ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xxxii, 544 p. : col. ill. ; 28cm. ISBN:032431664X; 9780324316643.

Subject(s): Marketing.

| Marketing -- Management.

Year: 2006

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
High Demand Item	Shah Alam, Malaysia	658.8 LCE (Browse shelf)	C.1	Available		00000933
High Demand Item	Shah Alam, Malaysia	658.8 LCE (Browse shelf)	C.2	Available		00000931

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Essentials of marketing /

by Lamb, Charles W.