Lamb, Charles W.
Essentials of marketing / Chanrles W. Lamb, Joseph f. Hair, Carl McDaniel. - 5th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xxxii, 544 p. : col. ill. ; 28cm.
032431664X 9780324316643
2005927472
Marketing.
Marketing--Management.
658.8 / LCE
Essentials of marketing / Chanrles W. Lamb, Joseph f. Hair, Carl McDaniel. - 5th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xxxii, 544 p. : col. ill. ; 28cm.
032431664X 9780324316643
2005927472
Marketing.
Marketing--Management.
658.8 / LCE