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Marketing principles and best practices /

Additional authors: Hoffman, K. Douglas.
Edition statement:3rd ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xlii, 598 p. : col. ill. ; 29 cm. ISBN:0324200447 (Student ed. package); 0324221355 (Student ed. core); 0324225180 (Intl. stud. ed. package); 0324225199 (Int.. stud. ed. core).
Subject(s): Marketing.
Year: 2005
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Shah Alam, Malaysia
658.8 MAR (Browse shelf) C.1 Available 00008034

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

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