Marketing principles and best practices /
K. Douglas Hoffman ... [et al.].
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, c2005.
- xlii, 598 p. : col. ill. ; 29 cm.
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
0324200447 (Student ed. package) 0324221355 (Student ed. core) 0324225180 (Intl. stud. ed. package) 0324225199 (Int.. stud. ed. core)
2003108966
Marketing.
HF5415 / .M297453 2005
658.8 / MAR
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
0324200447 (Student ed. package) 0324221355 (Student ed. core) 0324225180 (Intl. stud. ed. package) 0324225199 (Int.. stud. ed. core)
2003108966
Marketing.
HF5415 / .M297453 2005
658.8 / MAR