مكتبة جامعة المدينة العالمية

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International marketing /

by Cateora, Philip R.
Additional authors: Gilly, Mary C. | Graham, John L.
Edition statement:16th ed. Published by : McGraw-Hill Irwin, (New York :) Physical details: xxxiii, 638 p. : col. ill. ; 29 cm. ISBN:9780073529974 (alk. paper); 0073529974 (alk. paper).
Subject(s): Export marketing. | International business enterprises.
Year: 2013
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Shah Alam, Malaysia
658.8/4 CPI (Browse shelf) C.1 Available 00006573

Includes indexes.

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