Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (alk. paper) 0073529974 (alk. paper)
2012020780
Export marketing.
International business enterprises.
HF1416 / .C375 2013
658.8/4 / CPI
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (alk. paper) 0073529974 (alk. paper)
2012020780
Export marketing.
International business enterprises.
HF1416 / .C375 2013
658.8/4 / CPI