| 000 -LEADER |
|---|
| fixed length control field |
00557nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140818100529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140818b xxu||||| |||| 00| 0 ara d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750679800 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
P476 2008. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
PLS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1843 |
| Personal name |
Percy, Larry. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic integrated marketing communication : |
| Remainder of title |
Theory and practice / |
| Statement of responsibility, etc |
Larry, Percy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
first edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Amsterdam : |
| Name of publisher, distributor, etc |
Elsevier, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 308p. : |
| Other physical details |
col.ill. ; |
| Dimensions |
25 cm. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
|---|
| a |
Faculty of Finance &admin science |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Book |
| Source of classification or shelving scheme |
|
