Percy, Larry.
Strategic integrated marketing communication : Theory and practice / Larry, Percy. - first edition - Amsterdam : Elsevier, 2008. - xiii, 308p. : col.ill. ; 25 cm.
9780750679800
HF5415.123 / P476 2008.
658.802 / PLS
Strategic integrated marketing communication : Theory and practice / Larry, Percy. - first edition - Amsterdam : Elsevier, 2008. - xiii, 308p. : col.ill. ; 25 cm.
9780750679800
HF5415.123 / P476 2008.
658.802 / PLS