Contemporary advertising /
by Bovée, Courtland L
Series: The Irwin series in marketing Edition statement:Fourth edition Physical details: xxxi, 718 pages, 58 unnumbered pages : illustrations (some color) ; 29 cm ISBN:025609196X; 9780256091960.
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Browsing Shah Alam, Malaysia Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| 658.452 ARC Communicating at work : | 658.456 WSM Mengurus seminar & konferens / | 658.5 RRO Operations management : | 659.1 BCC Contemporary advertising / | 690.068 DRQ Quality handbook for the architectural, engineering, and construction community / | 720.959 RMM Malaysian architecture : | 720.959 RMM Malaysian architecture : |
Includes bibliographical references and indexes
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Special types of advertising
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics
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