Economics for managers /
by McGuigan, James R.
Edition statement:11st ed. Published by : Thompson Higher Education. (Mason, USA :) Physical details: xxvii, 558 p. : ill. ; 26 cm. ISBN:9780324539424. Year: 2008
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Shah Alam, Malaysia | 658.15 MJE (Browse shelf) | C.1 | Available | 00007861 | |
CD or DVD ROM
|
Shah Alam, Malaysia | 658.15 MJE (Browse shelf) | C.1 CD | Available | 00009994 |
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| 658.15 LJE Entrepreneurial finance | 658.15 LWF Financial management | 658.15 MJE Economics for managers / | 658.15 MJE Economics for managers / | 658.15 nde Engineering economic analysis / | 658.15 P C F Fundamentals of engineering economics / | 658.15 PCC Contemporary Engineering Economics / |
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
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