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How to measure anything :

by Hubbard, Douglas W.,
Published by : John Wiley & Sons, (Hoboken, N.J. :) Physical details: xv, 287 p. : ill. ; 24 cm. ISBN:9780470110126 (cloth). Year: 2007
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Shah Alam, Malaysia
657.7 HDH (Browse shelf) C. 1 Available 00000940

Includes bibliographical references and index.

The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together.

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