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Principles of marketing /

by Kotler, Philip.
Additional authors: Armstrong, Gary -- (Gary M.)
Edition statement:14th ed. Published by : Pearson Prentice Hall, (Boston :) Physical details: xxiv, 613, [97] p. : col. ill. ; 29 cm. ISBN:9780132167123; 0132167123.
Subject(s): Marketing.
Year: 2012
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Shah Alam, Malaysia
658.8 KPP (Browse shelf) C.1 Available 00006526

Includes bibliographical references and index.

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