| 000 -LEADER |
|---|
| fixed length control field |
00563nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170529b xxu||||| |||| 00| 0 ara d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324544015 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MCI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl. |
| 9 (RLIN) |
2606 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing / |
| Statement of responsibility, etc |
Carl McDaniel/Charles W. Lamb/Joseph F. Hair, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| Name of publisher, distributor, etc |
Thomson Higher Education, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
P:671. |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
8920 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
W. Lamb, Charles. |
| 9 (RLIN) |
8921 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
F. Hair, Joseph. Jr, |
| 9 (RLIN) |
8922 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
|---|
| a |
Faculty of Finance &admin science |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
