An Introduction to management science quantitative approaches to decision marketing
David R. Anderson ... [et al.]
- 13th ed.
- Mason (Ohio) South-Western 2011
- xxix, 807 pages; ill. col. : 24 cm 1 CD-ROM
978-0-538-47565-5
Management
Operations Research
658.2 / ADA
978-0-538-47565-5
Management
Operations Research
658.2 / ADA