Business research methods William G. Zikmund ... [et al.]. - 8th ed., International ed - Mason, Ohio South-Western/Cengage Learning, 2010 - xxii, 674 p. : ill. ; 28 cm.

Includes bibliographical references and index.

9781439080702 (pbk.) 1439080704 9780324379242


Business--Methodology
Business --Research

658.0072 / ZWB

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