Lovelock, Christopher H
Services marketing : people, technology, strategy / Christopher H Lovelock - 4th ed - Upper Saddle River, N.J. : Prentice Hall, c2001 - 717 p bill., map xviii c25 cm
Includes bibliographical references and index
9780131268463
buseiness , marketing , service
HF5415.122 / L68 2001
658.8 / LCS
Services marketing : people, technology, strategy / Christopher H Lovelock - 4th ed - Upper Saddle River, N.J. : Prentice Hall, c2001 - 717 p bill., map xviii c25 cm
Includes bibliographical references and index
9780131268463
buseiness , marketing , service
HF5415.122 / L68 2001
658.8 / LCS